LIST OF ELECTIVES:

MARKETING MANAGEMENT Subject Code Subject Name BM-MK01 Consumer Behaviour BM-MK02 Sales & Distribution Management BM-MK03 Product & Brand Management BM-MK04 Advertising & Sales Promotion Management BM-MK05 Marketing Services BM-MK06 Marketing Research BM-MK07 Retail Management BM-MK08 Global Marketing BM-MK09 Retail Management BM-MK10 Customer Relationship Management & Technology BM-MK11 Integrated Marketing Communications BM-MK12 Direct Marketing BM-MK13 Business to Business (B2B) Marketing BM-MK14 Internet Marketing BM-MK15 Store Management and Visual Merchandising BM-MK16 Retail Marketing BM-MK17 Rural Marketing BM-MK18 Marketing for Entrepreneurs BM-MK19 Agribusiness Marketing BM-MK20 International Trade Operations & Logistics

FINANCIAL MANAGEMENT Subject Code Subject Name BM-FM01 Strategic Cost Management BM-FM02 Security Analyses & Portfolio Management BM-FM03 Investment Management BM-FM04 Project Finance in Emerging Economics BM-FM05 International Financial Management BM-FM06 Corporate Tax Planning BM-FM07 Software Applications and Designing in Finance BM-FM08 Commercial Bank Management BM-FM09 Mergers, Acquisition and Corporate Restructuring BM-FM10 Financial Derivatives BM-FM11 Treasury and FOREX Management BM-FM12 Financial Modeling and Risk Management BM-FM13 Behavioral Finance

INFORMATION TECHNOLOGY MANAGEMENT Subject Code Subject Name BM-IT01 DBMS with Oracle BM-IT02 System Analysis and Design BM-IT03 Business Data Network BM-IT04 Foundation of Programming BM-IT05 Software Project Management – I BM-IT06 Information Security BM-IT07 Web Technologies BM-IT08 Knowledge Management BM-IT09 Data Warehousing and Mining BM-IT10 E- Business BM-IT11 ERP BM-IT12 Object Oriented Programming – I BM-IT13 Software Project Management – II BM-IT14 Object Oriented Programming – II